Swap between go-to-market models and offers, flex every assumption, and watch CAC, payback, and lifetime value move in real time. All figures illustrative until oil cost and cadence are confirmed.
Go-to-market model
Offer
CAC / unit
Day-1 contribution
Payback
3-yr net LTV
LTV / CAC
Cumulative contribution per customer
Where the curve crosses zero is your payback. Solid line is the selected offer, faint line is the alternative.
Buy + SubscribeEarn-to-OwnBreakeven
Launch yr · active members
at 60/mo new, +15%/mo
Exit MRR
month 12 recurring
Cumulative gross profit
year one, net of CAC
Four-scenario view
LTV to CAC across both go-to-market models and both offers, updating live with your assumptions. The highlighted cell is your current selection.