Brand Guide
Warm, human, never corporate.
BuilderPace talks like a trusted foreman, not a SaaS company — calm, confident, builder-first. Here's the system that keeps it consistent.
Logo & Wordmark
BuilderPace ·
BuilderPace
Color Palette
Cream
#FAF8F4
Ink
#1A1A1A
Pace Gold
#C9A227
Deep Navy
#0C2742
Typography
Cormorant Garamond
Display · headlines & wordmark
Inter keeps everything a builder reads clear, calm, and legible — body copy, UI, and captions.
Inter · body & interface
Voice & Tagline
"Stay building."
Every message ends here. Warm, plain-spoken, specific. Speak to builders like a sharp foreman who respects their time.
Do
- Plain, confident language
- Specific dates & numbers
- Respect their time
Don't
- SaaS jargon or hype
- Talk down to the trade
- Overpromise
BuilderPace