Business Model
One number replaces a whole role.
A simple per-project subscription that lives in the tools builders already use. Move the levers — the unit economics recompute live.
Assumptions
Drag to model. Presets set a scenario.
Price / month$299
Gross margin85%
Monthly churn3.0%
CAC (per customer)$400
Model assumes the first project is free (baked into CAC as an acquisition cost). Churn is monthly logo churn; lifetime = 1 / churn. LTV is gross-margin contribution over lifetime.
LTV : CAC
6.3×
Healthy — comfortably above the 3× venture benchmark.
Lifetime Value
$8,400
≈ 33 mo lifetime
CAC Payback
1.6 mo
Months to recover CAC
Annual GM / customer
$3,050
Gross-margin contribution
LTV:CAC vs 3× target
6.3×
01
Land & expand
The free first project removes all risk, then converts to a recurring per-project subscription that scales with the builder.
02
Sticky by design
Once Pace holds every document, schedule, and client thread, he becomes the builder's memory — and switching means losing it.
03
Big, underserved market
Millions of small builders and remodelers with no real software and high willingness to pay for time back.
BuilderPace